Adina Eden, creator engine

Beaded stones to Lab Grown Diamonds, on camera

A first roster of ten creators for Adina Eden, filming seven videos a week each, from the beaded Tiger Eye necklace to the 14K Lab Grown Diamond huggie.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Tiger Eye Cylinder Beaded Multi Bezel Charm Necklace

The creator films the stone and the drop in one take and opens on the necklace. The paid partnership label is in the first line. Priced at 662.00 BRL on the product page.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Two creators a week, up to 10	Creators live by week: 0, 2, 4, 6, 8, 10. Six weeks to a full roster.
Who	People who wear jewelry on camera	Six personas, from beaded stone necklaces to 14K Lab Grown Diamond huggies. No creator names yet.
Production	7 videos per creator each week	303 creator videos each month at 10 creators.
Pay	Three bands, $300 to $1,500	Starter, Standard and Premium. Pay starts at $300 and the caps run from $600 to $1,500.
Bonus	$50 flat past 100,000 views	One bonus per creator each month. Organic views only.
Compliance	Claims sheet before every brief	Creators quote only lines copied from the product pages. Anything else goes to the lead first.
Category rule	Plated is plated, Lab Grown is labeled	No solid-gold wording on plated pieces. Lab Grown Diamond stays in the product name.
Goal	$1 per 1,000 views	The simulator starts at $5.74, so this is a climb. Hooks that win move to paid.
Report	Monday, without being asked	Videos, views, cost per 1,000 views, hooks that worked, losers killed.
Decision	Ceiling $15,000, bonuses excluded	Day ninety: keep, change or stop. Nothing renews itself.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Why this playbook

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions and ran the paid ad engine next to it. The playbook here is the same: a hook library, one variable per test, losers killed early. The category is different. I have not run jewelry, so the claims sheet and your lead decide what a creator may say.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why Adina Eden

40%
A sitewide offer sits in the header
The site announces SAVE 40% OFF SITEWIDE!! as an offer. Creators mention it only when the lead confirms it is live that day.
Published
35%
A sign-up offer for new customers
SIGN UP & SAVE 35% OFF gives creators a clear first-purchase line, once the lead confirms it is running.
Published
14K
Plated and fine sit side by side
The store sells 14K Gold Plated pieces and 14K Lab Grown Diamond pieces. Creators have to keep the two apart on camera.
Published
2015
Founded in 2015
Adina Eden.com lists a 2015 founding, so customers who already post their pieces may exist. I have not checked.
Published

Part 4 of 15

Principles and workspace

One number to protect
Cost per 1,000 views against a $1 target. At the starting inputs the simulator says $5.74, so every test is about closing that gap, not about likes.
One variable per test
Same necklace, same clasp shot, only the hook changes. Seven videos per creator each week is enough volume to kill losers early.
Claims come from the product page
Creators quote lines like Plating: 14K Gold Plated. Nothing about luck, healing or forever. The page says plated jewelry will not last forever.
Pay for output, cap the downside
Three bands with caps from $600 to $1,500 and a $50 flat bonus past 100,000 views. The ceiling is $15,000 with all ten creators at the top cap, bonuses excluded.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

Reports botAppMon 7:00 AM
Weekly report posted: videos live, views, cost per 1,000 views against the $1 target, hooks flagged to kill. Read before the briefing.
MarisolMon 8:30 AM
This week's brief: the Tiger Eye Cylinder Beaded Multi Bezel Charm Necklace, 662.00 BRL. Stone close-up and clasp shot are required. The hook is yours. Draft by Wednesday.
JadeMon 11:10 AM
Can I call the Unakite necklace gold? A follower asked.
Say Plating: 14K Gold Plated. Not solid gold. The page says gold plated jewelry will not last forever, so no forever lines either.
NoorWed 2:40 PM
Draft is up for the Lab Grown Diamond Dainty Round Huggie Earring 14K. Hook is the slow head turn.
Sent back: open on the earring, not on the intro. Keep the paid partnership label in line one and say Lab Grown Diamond out loud.
Reports botAppFri 10:05 AM
One video passed 100,000 views, organic only. The $50 flat bonus is queued. One bonus per creator each month, so the next one waits.
MarisolFri 3:30 PM
Check before posting: label on, claim lines match the sheet, no solid-gold words, no offer unless I confirmed it today.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Huggie close-up
“Lab Grown Diamond huggies, 14K. Here's how they sit on the ear.”
Phone on a stand, hair tucked back, slow turn of the head. Natural light first, then arm's length.
Brief 02
One bangle, three outfits
“One bangle, three outfits. CZ Heart Encased Bangle Bracelet.”
Film the bangle on the wrist across three outfit changes. Same angle, one cut each.
Brief 03
The whole stack
“My whole stack came from one jewelry store. Rings to chokers.”
Hand flat on a table. Add the ring, the bracelet and the earring in turn and say where each piece came from.
Brief 04
Lab Grown unboxing
“What does a Lab Grown Diamond charm look like on camera?”
Unbox in one take, read the product name aloud, bring the 14K detail close to the lens. No claims beyond the page.
Brief 05
Made for me
“I wanted a piece that felt like mine. Personalized jewelry.”
Talk to the camera by a mirror, hold the piece up, tell one story about why it feels personal. No script.

Every product line in a video comes off the claims sheet word for word, for example “Plating: 14K Gold Plated”, “Stone Type: Natural Stone”, “Closure Type: Lobster Clasp”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Jewelry stylists already posting
Search outfit, stack and gift videos where jewelry is already worn. Adina Eden links Instagram, Facebook and Pinterest in the footer, so start where it already posts.
Customers who post their pieces
Tagged posts and reviews from buyers. They have worn the pieces. Ask them first and place them in the Starter band.
Occasion creators
Night Out, Date Night and Special Event are menu groups on the site. Recruit creators who already film those moments.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so the roster starts from scratch: one link, one brief, one report.

Five filters, fewer each step

1Wears jewelry on camera
Recent videos show necklaces, earrings or bracelets worn, not just held up.
2Hook first
Opens with a reason to stay in the first seconds, not with a greeting.
3Clean audio and light
Steady phone footage, lit well enough to show the stone and the plating.
4Takes a claims sheet
Quotes approved lines and asks when unsure, even about a favorite piece.
5Can post seven videos a week
Capacity for the weekly volume without recycling the same clip.

Part 7 of 15

Who we want

Outfit-of-the-day dresser
Films quick looks and adds one statement piece last.
Likely product: Tiger Eye Cylinder Beaded Multi Bezel Charm Necklace
Gift giver
Shows gift hauls and honest unboxings for partners and friends.
Likely product: Lab Grown Diamond Dainty Round Huggie Earring 14K
Stack stylist
Layers chains, bangles and rings, and talks in combinations.
Likely product: CZ Heart Encased Bangle Bracelet
Date-night planner
Builds night-out looks from earrings down to chokers.
Likely product: Twisted Mariner CZ Marquise Statement Chain Choker
Stone-color lover
Chooses by stone color: lapis, jade, jasper. Loves bead close-ups.
Likely product: Lapis Beaded Horn Crescent Moon Pendant Necklace
Everyday minimalist
Wears one fine piece daily and shows it in real life.
Likely product: Lab Grown Diamond Round Solitaire Ear Cuff 14K

Left off, every time

Always left out: anyone who calls plated pieces solid gold, makes luck or healing claims about stones, or says plated jewelry lasts forever. Also out: creators who hide the paid label or compare Adina Eden to named competitors.

Part 8 of 15

First twenty types

Outfit-of-the-day dressers who add one statement necklace last
Wedding-guest stylists building looks around a choker
Date-night get-ready-with-me creators
Gift-guide makers who film honest unboxings
Minimalists who wear one earring set every day
Stone-color creators who film bead close-ups
Layering and stacking specialists
Ear-cuff and huggie creators with strong ear-party content
Workwear creators who style simple chains
Fine jewelry reviewers who read the product page aloud
Lab-grown diamond explainers with calm, factual delivery
Birthday and anniversary gift planners
Packing-list creators who travel with one jewelry pouch
Existing customers who already post their pieces
Fish-charm and rope-necklace trend watchers
Fall and holiday seasonal outfit creators
Budget stylists who compare price tiers honestly
Personalized jewelry storytellers
Friend-pair and mother-daughter gifting creators
Short-form editors who cut fast hooks without a script

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Plating: 14K Gold Plated”
Necklace briefs and on-screen captions
“Stone Type: Natural Stone”
Beaded stone necklace videos
“Closure Type: Lobster Clasp”
Clasp close-up shots
“Chain Type: Bead Chain”
Beaded necklace voiceovers
“Extender Length: 2IN”
Fit and sizing talk on the Unakite necklace
“Free Standard Shipping All Year round”
Closing line of any video
“FREE STANDARD SHIPPING ON U.S. ORDERS $100+”
Only for U.S. viewers

Never said

Each one with the reason it stays out.

It's real gold.
The pieces are plated. The page says plated jewelry is not pure gold.
It will never tarnish.
The page says gold plated jewelry will not last forever.
This stone brings you luck.
No spiritual or health outcomes. None are in the brand's wording.
It's hypoallergenic.
Not stated anywhere on the pages read.
Better than Tiffany.
No comparisons to named competitors.
Everything here is Lab Grown Diamond.
Only the 14K fine pieces are. The rest are CZ and natural stone.

To confirm with the brand

Held until someone on the brand side signs off.

#1 Fashion & Fine Jewelry Store Online
It is the site tagline but a ranking claim. Ask the lead for backing first.
SAVE 40% OFF SITEWIDE!!
Confirm the offer is live before any video mentions it.
SIGN UP & SAVE 35% OFF
Confirm the sign-up offer is live and who qualifies.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Newer creators with steady phone footage. One brief at a time and the lowest cap.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Proven hooks and clean edits. The band where most of the roster should sit.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Creators who bring audience and production. Highest cap, earned with clear results.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator each month, however many videos pass 100,000 views.
Judged per video: only a video that passes 100,000 views earns the $50 flat.
Organic views only. Paid boosts of the same video do not count.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At starting inputs the program reaches 1.8M views for $10,050, or $5.74 per 1,000 views against the $1.00 target. To close it, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Adina Eden creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first brief
Claims sheet signed off, first brief written on the Tiger Eye necklace. No creators are live at the start.
Month one
Two creators a week
Two creators join each week, up to 10 by the sixth week. Seven videos each per week, one variable per test, losers killed early.
Month two
Full roster, first bands
Ten creators live. Move people between Starter, Standard and Premium on views, not follower counts. The hook library gets its first cut.
Month three
Winners go to paid
Top hooks move to paid. The bonus past 100,000 views stays $50 flat. Compare cost per 1,000 views with the $1 target every Monday.
Day ninety
Keep, change or stop
Decision with the lead. The report shows the real cost per 1,000 views against the $1 target. The simulator's $5.74 is only the starting point.
Ceiling
Monthly ceiling
$15,000 with all ten creators at the top cap, bonuses excluded. Nothing goes above it without a written yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Monday report

Every Monday: videos posted, views, cost per 1,000 views against the $1 target, the hooks that worked and the losers killed. You never have to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Huggie close-up	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	One bangle, three outfits	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	The whole stack	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Lab Grown unboxing	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Made for me	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organic first
Every video goes live on the creator's own account with the paid partnership label. Those views count as organic.
Pick the winners
After the first week, hooks with the lowest cost per 1,000 views against the $1 target go on a shortlist.
Confirm permission
Get written permission to run the video as an ad before any spend. Paid usage is a different conversation from the organic brief.
Test one variable
Run the shortlisted video as an ad with one variable changed. Kill losers early and keep the hook library current.

From the video to the checkout

Link to Shop All Necklaces for the beaded stone videos.
Link to Shop All 14K Earrings for the Lab Grown Diamond huggie videos.
Link to Shop All Bracelets for the bangle video.
Link to the By Occasion pages, like Date Night, for the going-out hooks.
Checkout carries Free Standard Shipping All Year round. Mention the U.S. orders $100+ line only to U.S. viewers.

Part 15 of 15

Category rules

Jewelry: plated, natural stone, Lab Grown

Adina Eden sells plated pieces, natural stone, CZ and 14K Lab Grown Diamond. Creators have to keep these apart in every line they say.

Say plated when it is plated
Gold pieces are 14K Gold Plated. The page says plated jewelry is sterling silver with two layers of 14K gold and will not last forever. Never say solid gold.
Name the stone as the page does
Natural Stone means natural stone. CZ means CZ. Use the product title word for word and never upgrade a CZ piece to a diamond.
Lab Grown stays Lab Grown
On the 14K fine pieces, say Lab Grown Diamond every time. Never drop Lab Grown from a hook, a caption or a voiceover.
No luck, healing or protection
Stones are color and texture on camera. No promises about luck, mood or health, even as a joke.
Disclose every video
Paid partnership label on, and the word ad or partner in the first line. A video without it earns no bonus.
Offers only while live
Mention 40% sitewide or 35% sign-up only when the lead confirms it is running that day. No invented deadlines and no comparisons to named brands.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

A sitewide offer sits in the header

A sign-up offer for new customers

Plated and fine sit side by side

Founded in 2015

One number to protect

One variable per test

Claims come from the product page

Pay for output, cap the downside

Huggie close-up

One bangle, three outfits

The whole stack

Lab Grown unboxing

Made for me

Four sources in

Five filters, fewer each step

Outfit-of-the-day dresser

Gift giver

Stack stylist

Date-night planner

Stone-color lover

Everyday minimalist

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first brief

Two creators a week

Full roster, first bands

Winners go to paid

Keep, change or stop

Monthly ceiling

From organic to paid

From the video to the checkout

Jewelry: plated, natural stone, Lab Grown

Say plated when it is plated

Name the stone as the page does

Lab Grown stays Lab Grown

No luck, healing or protection

Disclose every video

Offers only while live

Want to see the first briefs?